YOUTUBE MARKETING CAMPAIGN - REVISTED

T Mobile Dance

http://www.youtube.com/watch?v=VQ3d3KigPQM

This YouTube video that I have selected to write about has been the T Mobile Dance. I actually saw it last night in my Media Planning class and it was quite the riot. This You Tube video was taped at the Liverpool Street Station on January 15th 2009. T Mobile had choreographed a dance in the middle of the day. It was made to look like a few people started dancing to the music in the center of the station and a few more would join as the songs progressed. It was all staged by T Mobile to look like regular passersby were joining in to the dance and it caused a great commotion. The video shows random people texting, taking pictures, and even filming with their cell phones throughout the dance. By the last couple of songs, practically the whole station is dancing together. At the end of the dance, the music and all the dancers stop. Everyone parts ways as if nothing had happened. All the non-dancers are shown texting and calling on their cells to tell all their friends about what they had just experienced. After, there is a message shown that reads "Life is for Sharing" and after another message with the T Mobile Logo and ringtone.

It was such a fantastic way of creating a buzz for T Mobile that almost 9 million people have tuned in to YouTube to see it! Even though this video was created in England, people all over the world were grooving to the T Mobile dance.

FACEBOOK vs. SECOND LIFE

I thought it would be very interested to compare Facebook with Second Life because it seems that they attract two different types of people. Many people that have a Facebook also have Second Life and are also members of other Social Networking Sites. I have had Facebook for about three months and I was so in to it when I first got it! Now it seems that I either don't have the time to even check it or I am just tired of it. Second Life is something completely new to me that I had just heard about in this class when the professor brought it up. I have mentioned Second Life to people in passing and the majority of people are not really familiar with it. Facebook is a Social Networking Site that allows a person to connect with friends. People can post recent photos of themselves, suggest friends to other friends, and even become fans of actors, such as Javier Bardem which I am a fan of on my Facebook Page. When I look at Facebook, it looks like a popularity contest of who could have the most friends. Sometimes I look at the quotes of my friends like "... is boiling pasta, yum!" OK. That's very sweet but WHO CARES? The professor also mentioned something in class about Facebook having a voyeuristic feel to it. I completely agree because I am friends with some of my ex's and I must admit I occasionally take a peep at their pictures with their new girlfriends.
Second Life is completely different. I feel like it is for more technologically advanced users. Whereas Facebook users post their fanciest pictures on their profile, on Second Life, users get to become a whole new animated person. Users also get to be people on line that they may not necessarily have the guts to be in person. A person has to dedicate more time to Second Life because there is much more to explore. Facebook is really just about accepting friends, posting quotes, and uploading pictures. Another part of Second Life that really fascinated me was how a person can make so much money through virtual real estate and even designing sneakers or clothing for sale. There is no real cost to using Facebook. With Second Life, the possibilities for a user to blow money are endless.
As I previously mentioned, Facebook is becoming a little monotonous to me so I may soon be exploring Second Life!