T Mobile Dance
http://www.youtube.com/watch?v=VQ3d3KigPQM
This YouTube video that I have selected to write about has been the T Mobile Dance. I actually saw it last night in my Media Planning class and it was quite the riot. This You Tube video was taped at the Liverpool Street Station on January 15th 2009. T Mobile had choreographed a dance in the middle of the day. It was made to look like a few people started dancing to the music in the center of the station and a few more would join as the songs progressed. It was all staged by T Mobile to look like regular passersby were joining in to the dance and it caused a great commotion. The video shows random people texting, taking pictures, and even filming with their cell phones throughout the dance. By the last couple of songs, practically the whole station is dancing together. At the end of the dance, the music and all the dancers stop. Everyone parts ways as if nothing had happened. All the non-dancers are shown texting and calling on their cells to tell all their friends about what they had just experienced. After, there is a message shown that reads "Life is for Sharing" and after another message with the T Mobile Logo and ringtone.
It was such a fantastic way of creating a buzz for T Mobile that almost 9 million people have tuned in to YouTube to see it! Even though this video was created in England, people all over the world were grooving to the T Mobile dance.
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